LEFAIR Magazine Celebrates Start of Summer at Hyde SunsetLEFAIR
Written By: Jaye Younkin
Residents of Los Angeles are no stranger to Hyde Sunset Kitchen + Cocktails which sits on the famous corner of Sunset and North Crescent Heights Boulevard. With its elegant, casual, and inviting atmosphere curated by designer Waldo Fernandez, LEFAIR Magazine knew it would be the perfect place for us to celebrate the beginning of summer with our team, our readers, and anyone else willing to network on a Wednesday night in LA.
The space we chose to entertain our guests in was dotted with couches set up perfectly for mingling followed by an open bar in the back which was the first destination for many attendees. Herds of people waited their turn at the bar to order a drink from our amazing sponsors Karma Tequila and Soto Sake. It seemed like even if you weren’t usually into tequila, Karma Tequila was still enticing guests to try, and probably gained some tequila converters throughout the night. If tequila was still a little heavy of a drink for you, we also had Soto Sake available which is an all natural Japanese product derived from rice and mountain water that tastes good even all by itself. Since Los Angeles is definitely more on the progressive side of healthy eating, guests loved that Soto Sake had no added sugar and was also gluten free. Throughout the night, guests maintained a pattern of going to the bar, mingling for a bit, then getting a refill and so on. As more drinks were poured, the conversations were amplified and you could hear chatting and laugher even from outside of Hyde Sunset.
While waiting in line at the bar, guests entertained themselves by talking over the music, mostly asking their friends which word they should get on their bracelets. That’s the great thing about MyIntent, who considers themselves more of a service project than a jewelry company – it starts conversations and allows people to dig deeper towards their truth. You pick a word that means something significant to you and it’s then stamped with stencils and a hammer onto a circular pendant that then threaded through a bracelet or necklace. Even on the website, it says “Please share why you chose this word so our artisan can put your intention into the piece.” Whether you chose “love” or “inspire” or “creativity,” there were a lot of positive vibes radiating into the universe from Hyde Sunset that night and it’s often said that when you put out into the universe always comes back to you.
Along with the memorable tastes of Karma Vodka and Soto Sake and the MyIntent jewelry, our guests got to take home a Yantra Beauty complimentary bag and a sample of their “Reign Supreme” hair serum. Yantra Beauty is a lifestyle brand that focuses on being all inclusive, stating they have “gone the extra mile to ensure you feeling good doesn’t adversely effect others” which includes creating products that are unisex and work on all different hair types. When shopping online, they also give customers a choice between three charities that will receive 10% of the purchase to give back to the community. “Feel good about looking good” knowing that you also contributed to making a difference in the world. The hair serum was extremely hydrating and protective, making guests wish that they got more than just a sample.
Also doing its part to change the world is swimwear and beach lifestyle apparel brand Hot as Hell which practices eco-friendly design. Our guests got to take home Hot as Hell matches and a discount code card which was perfect to celebrate the start of summer and warm weather. We know where they’ll be going for a fresh summer wardrobe! Hot as Hell’s mission is “a simplistic MORE – more sensibility, more sustainability, and more attainability.” LEFAIR loves recommending our readers brands that have amazing merchandise but also positively impact the world and respect the environment we live in. Being conscious about how your choices affect others is the new sexy and Hot as Hell (as well as Yantra Beauty) proves that.
This summer, LEFAIR wants to encourage our readers to have smart fun and research/invest in amazing new companies that are socially and ecologically conscious.